Krzysztof Wróblewski

Before SaaS I made things people chose to watch: a motorcycle trip around the world that became 200+ films, a production studio, and MoreleTV, a YouTube channel with 330k+ subscribers.

At Text I went from building the video function to Head of Marketing: about 23 people across demand gen, demand capture, content, video, PR, partner ecosystems and marketing ops, moving a 20-year-old chat company into AI customer service for ecommerce. By the end I owned the text.com funnel, from acquisition through activation to paying customers.

I never really left video. For years I have also worked with Łukasz Zmysło on ZMASLO, one of the biggest tech channels on Polish YouTube, where I run the business side. I still edit, and these days AI does a good part of my first cuts.

People who have worked with me would probably say I stay calm when things go sideways and that broken things are my favorite kind of problem. I usually know who works well with whom, and I’d rather change who does what on a team than add another process. I also ask “how do we know?” more often than some people would like.

I live in Torrox, east of Málaga. Polish is my first language, I work in English, and my Spanish is still basic.

Building something and want to talk marketing, video or AI? LinkedIn is the fastest way to reach me.